Our Brands
#SOMOSAXMA
Meet our portfolio
At AXMA GROUP, we are committed to introduce high-quality brands. World-class beverages that combine tradition and superior taste for the ultimate experience for our customers.
Polar Beverages
Polar Beverages is a family-owned and operated business that was founded in Worcester, Massachusetts in 1882. The company produces a wide range of sparkling and still beverages, including seltzers, mixers, ginger ale, and fruit-flavored sodas.
During Prohibition, Polar Beverages shifted their focus to producing mixers for illegal alcohol, which helped the company to stay afloat during a difficult time. The company continued to grow and expand during World War II, when they produced canned water for the U.S. Army.
Today, Polar Beverages is the largest independent soft drink bottler in the United States, with distribution in all 50 states. The company has a strong commitment to quality and innovation, using only the finest ingredients and natural flavors in their products. They also offer a variety of low- and no-calorie options for health-conscious consumers.
The company has won numerous awards and recognition for their products, including being named the «Official Soft Drink» of the New England Patriots and Boston Red Sox. They are also actively involved in their local community, supporting a variety of charitable causes and organizations. Overall, Polar Beverages is a well-respected and beloved brand that has been serving customers for over 140 years.
El Tequileño
El Tequileño is a premium tequila brand produced by a family-owned distillery “La Guarreña” located in the town of Tequila, Jalisco. Founded in 1959, the distillery has been producing tequila for three generations, and is renowned for its commitment to quality and authenticity.
El Tequileño is one of only eight distilleries in the world that produces its own tequila, from start to finish. This means that the brand has complete control over the production process, from the selection of the agave plants to the bottling of the final product. Also one of only four distilleries in the world that has access to the unique volcanic spring water of Jalisco. This water is known for its high mineral content, which gives the tequila a distinct and complex flavor profile.
The agave used in the production of El Tequileño is sourced exclusively from the highlands of Jalisco, where the climate is cooler and the soil is rich in nutrients. The agave is grown alongside mango trees that have been on the land for more than 150 years, which contributes to the unique flavor profile of the tequila.
El Tequileño is committed to producing tequila with no additives, and all of its products are certified by the Tequila Regulatory Council (CRT), which ensures that the tequila meets strict quality standards.
This brand represents the best of traditional tequila production techniques, combined with a commitment to quality and authenticity. Its unique production methods, commitment to using only the highest-quality ingredients, and the expertise of its master tequilero make it a top choice for tequila lovers around the world.
Langley´s Gin
Welcome to the world of Langley’s Gin, inviting you to embark on a journey steeped in heritage, tradition, and an unwavering commitment to quality and environmental responsibility.
Langley’s Gin embodies a rich heritage and time-honored tradition that spans generations. Their story begins amidst the rolling hills and lush landscapes of England, where their master distillers have perfected the art of crafting gin for well over a century. Their legacy is not just a testament to their history but also a promise to preserve the legacy of gin-making for generations to come.
At Langley’s, quality isn’t just a benchmark; it’s a way of life. They meticulously source the world’s finest botanicals and adhere to time-tested distillation methods to create a gin that stands out for its exceptional taste and smoothness. Every bottle of Langley’s Gin is a testament to their unyielding commitment to delivering nothing but the best.
Their values extend far beyond the distillery doors. They recognize their role in preserving the planet’s delicate balance. Sustainability and environmental responsibility are at the core of their mission. From reducing their carbon footprint to making eco-conscious choices in every step of their production process, they are dedicated to ensuring that their commitment to excellence is matched only by their commitment to the Earth.
At Langley’s, they take pride in the original recipe that forms the heart and soul of their gin. It’s a closely guarded secret, passed down through generations of master distillers. By artfully blending traditional botanicals with innovative touches, they’ve achieved a harmonious balance of juniper, citrus, and exotic spices. The result is a gin that not only pays homage to its roots but also caters to the contemporary palate.
El Bandarra
A Story of Tradition, Passion, and Bold Flavors
“La hora del vermut” is a pre-lunch moment, around noon, when you gather some friends, some drinks, some “tapas” and definitely some laughs.
The Origins: A Family Tradition in Every Sip
The story of El Bandarra begins in the sun-soaked vineyards of Barcelona, Spain, where the grapevines have flourished for generations. The origins trace back to the 19th century, when the Virgili family, proud Catalan winemakers, started crafting their own unique vermouth, inspired by the Mediterranean tradition of macerating wine with herbs and botanicals.
What started as a small family affair soon became a cherished ritual among the locals. The Virgili family perfected their vermouth recipe in their traditional bodega, carefully selecting the finest local ingredients, including a blend of aromatic herbs, spices, and citrus peels. Their vermouth became a staple of social gatherings, embodying the spirit of Barcelona’s vibrant culture and relaxed lifestyle.
The Birth of El Bandarra
Fast forward to 2014, when the Virgili brothers, Alex and Albert, decided to revive their family’s cherished vermouth tradition with a modern twist. They wanted to create a vermouth that not only paid homage to their family’s legacy but also captured the essence of Barcelona’s contemporary spirit—lively, fun, and full of character.
And so, El Bandarra was born. Named after the Spanish word for a cheeky troublemaker or “rascal,” El Bandarra Vermut embodies the playful and rebellious spirit of Barcelona. The bottle design, inspired by the traditional retro advertisements found in local bars, is a nod to the past, while the bold, vibrant flavors represent the city’s dynamic present.
The Making of El Bandarra
El Bandarra Vermut is made using a meticulous process that honors the time-honored traditions of vermouth crafting. The base of the vermouth is a blend of local Grenache and Xarel·lo grapes, known for their smoothness and rich flavor profile. The wine is then infused with over 50 carefully selected herbs, botanicals, and spices, including clove, cinnamon, and bitter orange, to create a harmonious balance of sweetness and bitterness.
After maceration, the vermouth is aged in oak barrels, allowing the flavors to meld and develop complexity. The result is a vermouth that is delightfully smooth, refreshingly bittersweet, and bursting with personality—just like the city it hails from.
A Taste of Barcelona in Every Glass
El Bandarra Vermut has quickly become a favorite among vermouth enthusiasts and cocktail lovers alike. Whether enjoyed on the rocks with a slice of orange, as a spritz with a splash of soda, or as the star of a classic cocktail, El Bandarra brings the vibrant flavors of Barcelona to any occasion.
La Sueca Sangría
A Refreshing Tale of Spanish Sun and Fun
Born from Tradition, Crafted with Passion
In the sun-drenched region of Catalonia, Spain, where vibrant festivals, lively gatherings, and lazy afternoons under the Mediterranean sun are a way of life, a refreshing drink became a symbol of joy, friendship, and celebration—La Sueca Sangría. The story of La Sueca begins with Democratic Wines, the visionary team behind the iconic El Bandarra Vermut, who set out to revive the traditional Spanish sangría with a modern twist, all while paying homage to its rich heritage.
The Origins: A Drink for the People
The roots of La Sueca can be traced back to the mid-20th century, a time when Spain was awakening to a new era of freedom and expression. During this period, sangría became the drink of choice for Spaniards looking to enjoy life’s simple pleasures. Whether at beachside chiringuitos, family picnics, or vibrant street parties, sangría was a staple—a delightful blend of red wine, fresh fruit, and a splash of soda, symbolizing the carefree spirit of the time.
The name «La Sueca»; itself is a playful nod to the Scandinavian tourists who flocked to the Spanish coasts in the 1960s and 70s. They fell in love with the easygoing Spanish lifestyle and, of course, the sangría. It was during this time that sangría truly gained international fame, becoming a beloved part of the Spanish experience.
Reviving a Classic
Fast forward to today, Democratic Wines—always driven by a passion for crafting authentic, accessible, and fun beverages—decided it was time to bring back the true essence of sangría. They wanted to create a drink that captured the spirit of those sunny, carefree days, but with the quality and authenticity that modern palates appreciate. And so, La Sueca was born.
La Sueca Sangría is crafted using a carefully selected blend of Spanish Tempranillo and Garnacha grapes, chosen for their fruity, full-bodied flavors that provide the perfect base for this refreshing drink. The wine is then infused with natural citrus extracts, Mediterranean spices, and a touch of sweetness, creating a perfectly balanced sangría that is both traditional and contemporary.
FIND US
Our Brands
Meet our portfolio
At AXMA GROUP, we are committed to introduce high-quality brands. World-class beverages that combine tradition and superior taste for the ultimate experience for our customers.
Polar Beverages
Polar Beverages is a family-owned and operated business that was founded in Worcester, Massachusetts in 1882. The company produces a wide range of sparkling and still beverages, including seltzers, mixers, ginger ale, and fruit-flavored sodas.
During Prohibition, Polar Beverages shifted their focus to producing mixers for illegal alcohol, which helped the company to stay afloat during a difficult time. The company continued to grow and expand during World War II, when they produced canned water for the U.S. Army.
Today, Polar Beverages is the largest independent soft drink bottler in the United States, with distribution in all 50 states. The company has a strong commitment to quality and innovation, using only the finest ingredients and natural flavors in their products. They also offer a variety of low- and no-calorie options for health-conscious consumers.
The company has won numerous awards and recognition for their products, including being named the «Official Soft Drink» of the New England Patriots and Boston Red Sox. They are also actively involved in their local community, supporting a variety of charitable causes and organizations. Overall, Polar Beverages is a well-respected and beloved brand that has been serving customers for over 140 years.
El Tequileño is a premium tequila brand produced by a family-owned distillery “La Guarreña” located in the town of Tequila, Jalisco. Founded in 1959, the distillery has been producing tequila for three generations, and is renowned for its commitment to quality and authenticity.
El Tequileño is one of only eight distilleries in the world that produces its own tequila, from start to finish. This means that the brand has complete control over the production process, from the selection of the agave plants to the bottling of the final product. Also one of only four distilleries in the world that has access to the unique volcanic spring water of Jalisco. This water is known for its high mineral content, which gives the tequila a distinct and complex flavor profile.
The agave used in the production of El Tequileño is sourced exclusively from the highlands of Jalisco, where the climate is cooler and the soil is rich in nutrients. The agave is grown alongside mango trees that have been on the land for more than 150 years, which contributes to the unique flavor profile of the tequila.
El Tequileño is committed to producing tequila with no additives, and all of its products are certified by the Tequila Regulatory Council (CRT), which ensures that the tequila meets strict quality standards.
This brand represents the best of traditional tequila production techniques, combined with a commitment to quality and authenticity. Its unique production methods, commitment to using only the highest-quality ingredients, and the expertise of its master tequilero make it a top choice for tequila lovers around the world.
El Tequileño
Langley´s Gin
Welcome to the world of Langley’s Gin, inviting you to embark on a journey steeped in heritage, tradition, and an unwavering commitment to quality and environmental responsibility.
Langley’s Gin embodies a rich heritage and time-honored tradition that spans generations. Their story begins amidst the rolling hills and lush landscapes of England, where their master distillers have perfected the art of crafting gin for well over a century. Their legacy is not just a testament to their history but also a promise to preserve the legacy of gin-making for generations to come.
At Langley’s, quality isn’t just a benchmark; it’s a way of life. They meticulously source the world’s finest botanicals and adhere to time-tested distillation methods to create a gin that stands out for its exceptional taste and smoothness. Every bottle of Langley’s Gin is a testament to their unyielding commitment to delivering nothing but the best.
Their values extend far beyond the distillery doors. They recognize their role in preserving the planet’s delicate balance. Sustainability and environmental responsibility are at the core of their mission. From reducing their carbon footprint to making eco-conscious choices in every step of their production process, they are dedicated to ensuring that their commitment to excellence is matched only by their commitment to the Earth.
At Langley’s, they take pride in the original recipe that forms the heart and soul of their gin. It’s a closely guarded secret, passed down through generations of master distillers. By artfully blending traditional botanicals with innovative touches, they’ve achieved a harmonious balance of juniper, citrus, and exotic spices. The result is a gin that not only pays homage to its roots but also caters to the contemporary palate.
A Story of Tradition, Passion, and Bold Flavors
“La hora del vermut” is a pre-lunch moment, around noon, when you gather some friends, some drinks, some “tapas” and definitely some laughs.
The Origins: A Family Tradition in Every Sip
The story of El Bandarra begins in the sun-soaked vineyards of Barcelona, Spain, where the grapevines have flourished for generations. The origins trace back to the 19th century, when the Virgili family, proud Catalan winemakers, started crafting their own unique vermouth, inspired by the Mediterranean tradition of macerating wine with herbs and botanicals.
What started as a small family affair soon became a cherished ritual among the locals. The Virgili family perfected their vermouth recipe in their traditional bodega, carefully selecting the finest local ingredients, including a blend of aromatic herbs, spices, and citrus peels. Their vermouth became a staple of social gatherings, embodying the spirit of Barcelona’s vibrant culture and relaxed lifestyle.
The Birth of El Bandarra
Fast forward to 2014, when the Virgili brothers, Alex and Albert, decided to revive their family’s cherished vermouth tradition with a modern twist. They wanted to create a vermouth that not only paid homage to their family’s legacy but also captured the essence of Barcelona’s contemporary spirit—lively, fun, and full of character.
And so, El Bandarra was born. Named after the Spanish word for a cheeky troublemaker or “rascal,” El Bandarra Vermut embodies the playful and rebellious spirit of Barcelona. The bottle design, inspired by the traditional retro advertisements found in local bars, is a nod to the past, while the bold, vibrant flavors represent the city’s dynamic present.
The Making of El Bandarra
El Bandarra Vermut is made using a meticulous process that honors the time-honored traditions of vermouth crafting. The base of the vermouth is a blend of local Grenache and Xarel·lo grapes, known for their smoothness and rich flavor profile. The wine is then infused with over 50 carefully selected herbs, botanicals, and spices, including clove, cinnamon, and bitter orange, to create a harmonious balance of sweetness and bitterness.
After maceration, the vermouth is aged in oak barrels, allowing the flavors to meld and develop complexity. The result is a vermouth that is delightfully smooth, refreshingly bittersweet, and bursting with personality—just like the city it hails from.
A Taste of Barcelona in Every Glass
El Bandarra Vermut has quickly become a favorite among vermouth enthusiasts and cocktail lovers alike. Whether enjoyed on the rocks with a slice of orange, as a spritz with a splash of soda, or as the star of a classic cocktail, El Bandarra brings the vibrant flavors of Barcelona to any occasion.
El Bandarra
La Sueca Sangría
A Refreshing Tale of Spanish Sun and Fun
Born from Tradition, Crafted with Passion
In the sun-drenched region of Catalonia, Spain, where vibrant festivals, lively gatherings, and lazy afternoons under the Mediterranean sun are a way of life, a refreshing drink became a symbol of joy, friendship, and celebration—La Sueca Sangría. The story of La Sueca begins with Democratic Wines, the visionary team behind the iconic El Bandarra Vermut, who set out to revive the traditional Spanish sangría with a modern twist, all while paying homage to its rich heritage.
The Origins: A Drink for the People
The roots of La Sueca can be traced back to the mid-20th century, a time when Spain was awakening to a new era of freedom and expression. During this period, sangría became the drink of choice for Spaniards looking to enjoy life’s simple pleasures. Whether at beachside chiringuitos, family picnics, or vibrant street parties, sangría was a staple—a delightful blend of red wine, fresh fruit, and a splash of soda, symbolizing the carefree spirit of the time.
The name «La Sueca»; itself is a playful nod to the Scandinavian tourists who flocked to the Spanish coasts in the 1960s and 70s. They fell in love with the easygoing Spanish lifestyle and, of course, the sangría. It was during this time that sangría truly gained international fame, becoming a beloved part of the Spanish experience.
Reviving a Classic
Fast forward to today, Democratic Wines—always driven by a passion for crafting authentic, accessible, and fun beverages—decided it was time to bring back the true essence of sangría. They wanted to create a drink that captured the spirit of those sunny, carefree days, but with the quality and authenticity that modern palates appreciate. And so, La Sueca was born.
La Sueca Sangría is crafted using a carefully selected blend of Spanish Tempranillo and Garnacha grapes, chosen for their fruity, full-bodied flavors that provide the perfect base for this refreshing drink. The wine is then infused with natural citrus extracts, Mediterranean spices, and a touch of sweetness, creating a perfectly balanced sangría that is both traditional and contemporary.
FIND US